Tag Archives: Mike Says

Q&A – Why Are Watch Hands Set To 10:10 In Ads?

Have you ever wondered why it is that almost every watch in an ad has the hands set to "10:10"? Have you heard the myths around this topic? Even if you are a most seasoned watch geek, I will address this and possibly even present information you might not be aware of about Chinese numerological superstitions and date settings on the watch, how 10:10 was not always the time used (and why it was changed) and even managed to work in the obligatory "Mad Men" reference!

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ATTENTION ALL MOBILE USERS: Issues With The Site Menu

UPDATE - ISSUE CORRECTED! It has come to our attention that some (or potentially all) mobile users are having issues with being able to access the site menu when using either a phone or tablet. If you are experiencing this issue, please read this as we do have a workaround for you as we are getting this issue corrected as soon as possible.

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