REC is a fairly new build in the world of luxury watches and has rapidly built a wonderful niche for itself. The creators of REC pull actual parts from significant automobiles then use that raw material to create the distinctive dials modeled after the interior of the watch from which the part came. Thus no two dials are ever the same. All watches are built in numbered editions; both quartz and automatic movements are used, depending on the build. In some models the VIN number of the car is featured on a plate mounted on the dial. Each watch comes with a card that can be scanned to tell the story of the car that became your watch. The REC concept has garnered press via TopGear, European, Walll Street Journal, and Bloomberg, among other notables.